How do you choose a picture for a blog post?
We live in an age of abundance. We expect a wide range of choices in all areas of our lives, whether choosing a tomato or a house or a college course. But who has not stood in front of a supermarket shelf, tired and hungry, overwhelmed by the range of choices presented?
The ability to choose is finite, no matter the size of the choice. Following the example of Steve Jobs or Mark Zuckerberg, we can cut down the number to make each day by wearing the same clothes, for example. This leaves more brainpower to spend on the hustle that is your real focus.
More is not always better
Researchers have shown that too many choices can lead to less satisfaction. They divided people into maximizers – who need to investigate all possible choices, or as many as possible
and satisficers – who make a choice that best fits their needs, then stop looking.
These two styles are incompatible when shopping. The maximizer always wants to try one more store because the perfect item is out there. The satisficer has a definite idea in mind, but will buy an item that comes close to their ideal. Perhaps you can recall a shopping trip where you are one type and your companion is the other. It can be a miserable experience.
Maximizers also tend to rely on external sources of validation. Their car meets their needs but it must also be validated by a car comparison website. In an age of internet searches and five star ratings, it has never been easier to search endlessly for the perfect deal.
Come off the fence
Finding a suitable photo for a blog post is vital. The choice on sites such as Pixabay and Unsplash is truly mind-boggling. But time is short.
The trick is to set parameters for your search, especially if you tend to be a maximizer.
- search key words such as couple or beach
- consider narrowing the colour choices
- decide on a number of pages to search; these do not have to be sequential
- go with your gut feeling; the right image may be on page one
- have a time limit
The filters above applied to Pixabay results in 379 images spread over four pages. Searching more sites simply takes time that is better spent writing.
Not set in stone
Learning to choose effectively is a key time management skill. For writers that might be a name, a picture, or a title. In fact most of these choices are not final, yet they can derail a writing session. Pick something and move on. Don’t let maximizing hide your procrastination. Remember done is better than perfect.